This study is designed to explore how direct marketing can cause impulsive gambling. Participants reported that they were overwhelmed by the number of direct marketing they received, both from known and unknown gambling companies. Some participants reported that direct marketing was aggressive and constant, while the others stressed that it was a source of conflict between their abstinence and gambling. This study examines the relationship between the ecological factors that influence the access and availability of gambling sites and the way participants respond to direct marketing. The findings show that the coping mechanism must be included in gambling treatment.
Increased involvement with gambling companies causes changes in promotion and development of new forms of direct marketing. For example, the turnover requirements related to bonuses and free credit decreased, while certain participants were offered special arrangements, such as receiving a fixed percentage of their losses during a certain period. Such เว็บตรง marketing tactics aims to improve user experience and create a sense of loyalty to gambling customers. However, they may also be disturbed for some players, who tend to lose control.
Gambling marketing practice regulations are very important in assessing their influence on gambling behavior. Norway has a strict law that prohibits marketing gambling products through companies regulated by the state. This has caused a decrease in GD level. This research needs to be repeated to confirm the direct marketing effect on gambling. However, it shows that direct marketing is a more effective way to influence gambling behavior than indirect methods. To do this, we first have to examine various regulatory frameworks that regulate gambling marketing, and then design strict and reliable studies.
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